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Level 4 Qualifications

Get a UK Government Recognised Qualification from the ISM Education. Our Qualifications are written by experts and are designed to equip you with knowledge and understanding of theories for a number of roles. They are all recognised by Ofqual, the UK examinations regulator.
Download ISME Level 4- instead of OFQUAL

​You can start at Level 4 if you meet any of these criteria:

You are an aspiring or practicing manager
​Your role requires you to manage other people and/or resources
You want to develop knowledge, understanding and skills in a subject.
You want a qualification at a level equivalent to first year degree or Higher National Certificate
You want to be assessed on your ability to identify and use relevant understanding, methods and skills to address problems that are well defined but complex and non-routine, taking responsibility for overall courses of action and exercising autonomy and judgement within fairly broad parameters.
Find a Recognised Centre Near You

Qualification Overview

There are 8 ISM qualifications available at this level: 7 single-unit Awards and 1 composite-unit Certificate. There is no Diploma at this level. Units can be built up over time to contribute to the Certificate. The qualification titles given below are the titles as they will appear on the certificate when awarded to the learner. The qualification reference number is the number allocated to the qualification by Ofqual. Each unit also has a unique Ofqual unit reference number which can be found within the content of each unit in this syllabus.
Qualification title ISM qualification code Ofqual qualification reference number (QAN code) Credit
Level 4 Award in Managing responsible selling A401 600/1385/0 4
Level 4 Award in Understanding segmentation, targeting and positioning A402 600/1386/2 5
Level 4 Award in Managing a sales team A403 600/1387/4 6
Level 4 Award in Operational sales planning A404 600/1398/9 5
Level 4 Award in Sales negotiations A405 600/1400/3 5
Level 4 Award in Analysing the marketing environment A406 600/1401/5 5
Level 4 Award in Finance for sales managers A407 600/1152/X 7
Level 4 Award in Writing and delivering a sales proposal A408 600/1402/7 4
Level 4 Certificate in Sales and Marketing Management C401 600/1403/9 18
Level 4 Diploma in Sales and Marketing Management D401 600/1404/0 41
download ism education qualification specifications

Download ISM Education Qualification Specifications

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Frequently Asked Questions

Can’t find the answer? Reach out to our customer support team.
How do I become a ISM Education approved centre?
To apply to become a ISM Education approved centre, please visit our become an approved centre page
How do I update/amend my centre details?
Please contact us via to confirm your centre details so we can validate the information.
How do I apply for a replacement certificate on behalf of a learner?
To apply for replacement certificates, please visit our replacement certificates page for more information.
Requests for approval for qualifications are managed via an application form. Please download here. Once complete, please return this application by post or electronically (with an electronic signature) to ISME Limited using an authorised email address.

E-Mail: (UK applicants)
How do I provide feedback or make a complaint?
If you have a complaint or feedback about our service, please contact us in order that we can investigate this using our complaints and feedback procedure. When making contact, please give us the following information if you have it:

– what the complaint or feedback is about;

– your full name and learner reference number (if you have one);

– your college, centre or training provider’s name and the ISM Education approval reference number;

– the qualification or unit title and qualification reference number;

– copies of any relevant supporting documents.

We promise to:

– acknowledge receipt of your complaint within two working days of receiving it;

– give you a full response within 30 working days. If this is not possible, we will let you know after 15 working days.

For further details please visit here
How do I appeal?
It is our aim to treat each case fairly and consistently. However, if you disagree with a decision we have made regarding your candidate’s examination result, you can appeal against it. Please visit our Appeals Policy for more information.
Using a ism education logo
Using the ISM Education Approved Centre logo boosts your profile and we would encourage active approved centres to seek permission to use it, for example on stationery, promotional material, prospectuses, signage and exhibition stands as well as in press adverts in order to promote courses leading to ISM Education qualifications. There are certain rules and conditions attached to its use. In order to get permission to use the ISM Education Approved Centre logo, please contact us on A centre shall not use any other form of our logo without our prior written consent.

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